Star Sports launched ‘Humara Blue Bandhan’ campaign for cricket fans


Mumbai, March 2 (SO News/Agency) Star Sports, the official broadcaster of ICC tournaments and Indian women’s domestic cricket matches, to support the Indian women’s cricket team and encourage cricket fans ahead of the upcoming ICC. ‘Humara Balu Bandhan’ campaign has been launched across the country. Women’s Cricket World Cup 2022 has started.

The campaign aims to capture the spirit of cricket and rekindle the connection of cricket fans across India with women. The first campaign film in the series is dedicated to the upcoming ICC Women’s World Cup 2022, which fans across the country can watch live on Star Sports Network and Disney Hotstar from 04 March 2022.

The campaign film is a rallying cry to support the Women in Blue (Indian women’s cricket team) as they take on the world’s top cricketers to win their maiden World Cup title on cricket’s biggest stage. The film is taken from India’s disappointing defeat against England in the ICC Women’s World Cup 2017 final and highlights how close the team came to becoming world champions. Since the 2017 final, the fan base and support of the Indian women’s team has grown manifold and the sport has given birth to many new heroes making them household names. In the upcoming ICC Women’s World Cup 2022, India will have a chance to make up for this loss and become world champions.

Commenting on the ‘Hamar Blue Bandhan’ campaign, Sanjog Gupta, Head of Disney Star Sports said, “We are delighted to host the Women’s World Cup on Star Sports and Disney Plus Hotstar, which is an important tournament for millions of cricket fans across the country. does. With our continued efforts to make women’s cricket dear to every heart, the Indian team’s commendable display broke the T-20 World Cup 2020 viewership record. The growing popularity of the female cricketer will act as an incentive for everyone, especially young girls, to enter the field of cricket. Our Blue Bandhan campaign seeks to bind cricket fans together to support the Indian team. We congratulate all the members of the Indian women’s team and I am sure they will continue to inspire us with their journey’.

It is noteworthy that India’s campaign in the World Cup will begin on March 6 with a match against traditional rivals Pakistan. Mithali Raj will captain the team and along with experienced players like Jhulan Goswami, Smriti Mandhana and Harmanpreet Kaur will be India’s first Women’s World Cup title in New Zealand.


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